During the semi-quarterly contests that pop companies have where you buy a bottle to see if the lid says that you won a free t-shirt or whatever, I think that instead of having "Sorry Play Again" on the underside of soda bottle lids for losing bottles, they should have something a little less sterile.
Examples:
"Ah, dude...sorry. You just missed it."
"The guy here just before you got the winning lid."
"You win this bottle of (name of drink), but not the good prize."
":*-("
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