I am in the process of compiling a list of all the books on my bookshelf (loosely defined as anywhere my books are: on an actual shelf, in boxes, in the car, etc.). In the process I have come to the conclusion that I have not read or completely read most of them. Many of them are textbooks or reference books, so I have perused them in times past. A few of them (which I still want to include in my comprehensive list) are game books: crosswords, word searches, cryptograms, etc.
In the course of all this, I have discovered I actually own a few of those books deemed "Classics" by the people who deem such books in that manner. Further, I've discovered that I have not actually read most of those so-called Classics. In fact, when I think back on my required reading in school, we were never really instructed to read any of the Classics save condensed versions of books like Tom Sawyer or an entire part of a semester devoted to The Great Gatsby; as a result, much of my reading involved Young Adult or RL Stine books, until I grew into reading Michael Crichton books and the like.
So, I have decided to make it a firm goal to read as many of the most popular and highly recommended books as I can. I have compiled a list made from such Internet postings as this which encompasses a great deal of reading. There are roughly 1550 titles listed--a daunting mountain of reading material indeed.
My short-term goal is to increase my amount of reading. Since college, when I was inundated with required reading of textbooks and scholarly journals to prepare research reports, as well as spending a great deal of time rehearsing plays and learning lines, my reading frequency has reduced to just about nil, aside from whatever I read on the Web.
A great deal of my inspiration for my desire to read more is my sister. Sissy is the paragon of an avid reader, a quality that is mutliply aided by the fact that she works as a media assistant in an elementary school in the library. My niece Kayla (Sissy's daughter) has inherited that same quality (the reading enthusiasm, not the media assistant job--she's not of working age yet). Through conversations of what books they are reading and how much they enjoy it, coupled with Kayla's frequent re-reading of many of her books, I felt rather behind the mark. The over-achiever in me was finally revived.
My long-term goal is to have read all of these "must-read" books. I don't have a timeline for this just yet. However, my first step is to finish compiling my list of books I own. This is a three-fold purpose: 1) to see if I already own any of the books in my list; 2) to finally reorganize my books with a fully complete catalog (unrelated to my reading endeavor); and 3) to determine which of the books I own I have or have not actually read.
I have two middle-ground goals as well. Firstly, because I realize I have not read most of the books on my shelf, I want to start whittling away at them first. Most of them are not on my 1550 list, but it seems silly of me to start getting and reading new books when there are countless untouched ones in my possession. At the very least, I will find out which ones I don't like and can give them away.
My last goal is to be able to review the books I've read. This will encourage me to not just enjoy the books, but to read them analytically and objectively. In turn, I will engage myself in writing for a purpose once again, increasing my blog posts and hopefully leading to a point where I can write more freely. (Reading the books will help with that, also.)
So, with that, I'll get started on my task!
(Hopefully the reading increase will ameliorate my horribly short conclusions.)
05 November 2009
20 October 2009
On Anatid Gifts
Call me strange, but I'm of the persuasion that if someone were to give me a duck, I would take the duck.
06 October 2009
On Choosing a Slogan for Your Product
Choosing a slogan for your product is so important it is often best to leave it to experts. However, paying an advertising firm to pitch your product with some creative and catchy bit of word play can be very expensive, particularly if it is your first product.
So, what can you do?
Firstly, investigate and research other jingles and slogans from products similar to yours in design or function. (Of course, it is best if your product is not too similar to already prominent products. Patent and copyright holders tend to frown on copycat products. Their lawyers, however, tend to grin behind their lawsuit.)
In your research you should notice a common theme occurring throughout the plethora of slogan types for your product. For example, if your product is something usable in the kitchen, the slogan will likely incorporate flash phrases like "slices and dices" or "low on fat, big on taste" or "less likely than the leading brand to sever the distal portions of your phalanges."
Comparably, if your product is a new kind of medicine, your research will turn up slogans like "works quickly," "makes your life happy," or something equally likely to be forgotten mere moments later (and for the following hour and a half) when the announcer tells you everything that could possibly go wrong after taking the medicine, conversely making the potential product purchaser confused whether the commercial is made by the product makers or by their competitors. The point is: don't market prescription drugs in commercials.
Next, should you continue to determine to come up with your own slogan, it is necessary to come up with something fun, catchy, and possibly humorous. Be careful, though, that your interesting slogan is not misleading. Take for example the possible rough draft of the slogan for a well-known poultry producer (who shall remain nameless unless some kind of product placement reimbursement is possible): "The Inedible, Credible Egg." Try to imagine the effectiveness of their ads with a slogan like that. Sure, it gives the consumer a product they can believe in; but will they buy an egg they can't eat? Unless, of course, the product is a type of egg-shaped digital dictionary made out of asbestos-coated lead dipped in bubonic plague.
Finally, when choosing a product slogan, it is vitally important that you let someone else read and react to it before presenting it to the general public. They can present a different perspective that can shape your slogan into something more effective and interesting. Furthermore, it can help eliminate poor planning and editing: something this informative piece would be if I took the time to look back at what I wrote and let someone read it before I posted it.
These pointers are just to help you get started in your slogan creation for your product. Assuming you have a product that someone needs or wants, a great slogan can make even those skeptical buyers look twice at your product. And, above all, avoid grinning lawyers.
So, what can you do?
Firstly, investigate and research other jingles and slogans from products similar to yours in design or function. (Of course, it is best if your product is not too similar to already prominent products. Patent and copyright holders tend to frown on copycat products. Their lawyers, however, tend to grin behind their lawsuit.)
In your research you should notice a common theme occurring throughout the plethora of slogan types for your product. For example, if your product is something usable in the kitchen, the slogan will likely incorporate flash phrases like "slices and dices" or "low on fat, big on taste" or "less likely than the leading brand to sever the distal portions of your phalanges."
Comparably, if your product is a new kind of medicine, your research will turn up slogans like "works quickly," "makes your life happy," or something equally likely to be forgotten mere moments later (and for the following hour and a half) when the announcer tells you everything that could possibly go wrong after taking the medicine, conversely making the potential product purchaser confused whether the commercial is made by the product makers or by their competitors. The point is: don't market prescription drugs in commercials.
Next, should you continue to determine to come up with your own slogan, it is necessary to come up with something fun, catchy, and possibly humorous. Be careful, though, that your interesting slogan is not misleading. Take for example the possible rough draft of the slogan for a well-known poultry producer (who shall remain nameless unless some kind of product placement reimbursement is possible): "The Inedible, Credible Egg." Try to imagine the effectiveness of their ads with a slogan like that. Sure, it gives the consumer a product they can believe in; but will they buy an egg they can't eat? Unless, of course, the product is a type of egg-shaped digital dictionary made out of asbestos-coated lead dipped in bubonic plague.
Finally, when choosing a product slogan, it is vitally important that you let someone else read and react to it before presenting it to the general public. They can present a different perspective that can shape your slogan into something more effective and interesting. Furthermore, it can help eliminate poor planning and editing: something this informative piece would be if I took the time to look back at what I wrote and let someone read it before I posted it.
These pointers are just to help you get started in your slogan creation for your product. Assuming you have a product that someone needs or wants, a great slogan can make even those skeptical buyers look twice at your product. And, above all, avoid grinning lawyers.
02 October 2009
On My Avoidance of Sports
I once heard a sports enthusiast say:
I think that's one of the reasons I never really became a fan of any sports...along with my natural aversion to anything involving forceful physical contact whereby I might get hurt.
"There are two kinds of people that matter in this world: Athletes and Athletic Supporters."
I think that's one of the reasons I never really became a fan of any sports...along with my natural aversion to anything involving forceful physical contact whereby I might get hurt.
21 July 2009
Update
Greetings.
I haven't gone completely away from the blogging, but my busy schedule has gotten even busier. So, I won't be able to update much for at least another week or so.
In the meantime, I bring the following improvisational group to your attention: The No Pants Players. This is West Virginia's Premier Improv Troupe. They are based in Charleston, WV, and perform monthly at South Charleston's LaBelle Theatre.
Rebecka and I went to see them Saturday night (18 July). They are simply hilarious!
I haven't gone completely away from the blogging, but my busy schedule has gotten even busier. So, I won't be able to update much for at least another week or so.
In the meantime, I bring the following improvisational group to your attention: The No Pants Players. This is West Virginia's Premier Improv Troupe. They are based in Charleston, WV, and perform monthly at South Charleston's LaBelle Theatre.
Rebecka and I went to see them Saturday night (18 July). They are simply hilarious!
13 July 2009
Comments on "Song Time, Part Two"
"Chorus for a Country Song" was very random and involved Rebecka and me making fun of a country/gospel song we had heard on the radio. After many derivatives of random parts of the song, this came to mind.
This song is best understood if you sing it with a twang. "Sometimes" should be pronounced, "Sum-tahms," "washcloth" should be "warsh-clauth," and have a bit of a yodel at the end of each phrase.
This song is best understood if you sing it with a twang. "Sometimes" should be pronounced, "Sum-tahms," "washcloth" should be "warsh-clauth," and have a bit of a yodel at the end of each phrase.
Song Time, Part Two
Chorus for a Country Song
Sometimes I think I'm a washcloth,
Then I stop and look at the floor.
I go back to what I was doin',
And wonder what I did that for.
Sometimes I think I'm a washcloth,
Then I stop and look at the floor.
I go back to what I was doin',
And wonder what I did that for.
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