25 June 2009

Marketing Idea: Phone Numbers on Advertising

I've noticed a lot recently that company-owned vehicles are also used as advertising, most notably by having the company name, phone number, and website prominently displayed.

This is effective if you have a very limited company outreach. Otherwise, the company is limiting itself severely by missing potential customers:
  • All cell phone carriers who may see the advertisement and may want to call right then and there.
  • Out-of-state visitors who do not know the area code.
  • People in other states in which they may see the company vehicle or other advertisement.
  • People living around state borders who may have to call three or more different area codes daily and don't have time to ascertain out of which one the company is operating.
The remedy: make sure all advertisements, including the company vehicles, have the area code with the phone number.

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